Logo mark and unification jujube-shaped bag design were fixed at H30 year of paddy-rice new article class "brightness of bear" which Kumamoto spent time of 15 years and raised toward real debut.
About 1 logo mark, united jujube-shaped bag design
We are composed of 88 stars expressing brightness. Number of 88 comes from number of trouble said to that it takes when we cook rice, and 11 big stars of the inside express 11 areas of Kumamoto each
Design with impact based on "red of Kumamoto"
For 2 "brightness of bear" full-scale debut
In Kumamoto, we place "brightness of bear" as regional leading variety of rice and send big expectation. Based on "brightness of bear" "promotion guidelines" that determined policy on production and sale, we send thing of reliable quality to consumers in unification jujube-shaped bag.
Toward full-scale debut of H30 year, "brightness of bear" "sales strategy project" to make in association, the prefecture of JA group Kumamoto (the JA Kumamoto center society, JA Kumamoto economy ream, Kumamoto Branch during agriculture and forestry Kim) and wholesale plays a key role and is going to develop PR activity by CM and streaming, simultaneous sale event.
| "Brightness of bear" sales strategy project executive committee member|
Holding of 3 logo mark, united jujube-shaped bag design announcement meeting
As part of PR activity, announcement party of logo mark, general jujube-shaped bag was performed in meruparuku Kumamoto of Kumamoto-shi by sponsorship of "brightness of bear" "sales strategy project" on October 4.
Unfortunately it was absence on that day, but video message was put to character of broadcast planned CM from December by comedian Hiroshi from Kumamoto to work for.
|Related organizations and unveiling ceremony by KUMAMON were held, and logo mark and general jujube-shaped bag were announced|
Steaming "brightness of bear" was treated attendant to
About 4 "brightness of bear"
We made "brightness of bear" introduction leaflet by "brightness of bear" "sales strategy project". It is three occasions and images red jujube-shaped bag.
※Based on "cooperation agreement about restoration, revival of agriculture from 2016 Kumamoto earthquake" that we concluded in the prefecture and JA Kumamoto center society, JA Kumamoto economy ream, Central Cooperative Bank for Agriculture and Forestry on December 27, 2015, we utilize "agriculture income increase, regional activation support program" that is support project of Central Cooperative Bank for Agriculture and Forestry and carry out PR business.
About rice of Kumamoto, please see homepage (external link) of Headquarters for Promotion of Kumamoto making of sold rice.